A 2011 graduate from the National Institute of Fashion Technology (NIFT), New Delhi, I specialize in knitwear design. My staunch belief in frugal design and innovation led me to experiment early on with various materials and forms. After being exposed to the wasteful nature and exploitative practices of modern garment retail and visual merchandising industries, I worked towards raising awareness about the dangers of fast fashion and promote more responsible consumer behavior in fashion retail.
Launched in 2017, Swati Soharia Studio, the label is a natural outcome of my love for fashion and passion for sustainable living. I train and employ women from marginalized communities to up-cycle waste fabric into handcrafted, one of a kind accessories. We are an all women team and we follow a strict zero waste policy.
To promote responsible design practices, I continue to take guest lectures at top tier fashion institutions. I collaborate with businesses and civil society to promote conscious consumerism.
We create patchwork sarees, carefully handcrafted using remnant fabric from manufacturing units and design houses.
The further katrans which we produce while making our garments then gets utilized to make our accessories collection including bags, jewelry, fridge magnets, cushion covers, rugs etc. We follow a strict zero waste policy.